This blog highlights five valuable and straightforward lessons from Shark Tank India that small businesses can incorporate into their everyday life and professional endeavours.

This article outlines the benefits of email marketing and provides actionable steps to create a quality customer and prospect list, segment and target effectively, and create engaging emails.

We tend to focus on avoiding red flags and negatives, but what about the positive "green flags" in client relationships? It's time to consider them for a more fulfilling partnership.

This article discusses ten innovative methods to use WhatsApp for your small business, including customer service, sales, appointment reminders, marketing campaigns, and more.

Red Bull's success story is more than just an energy drink. By standing out with anti-branding and anti-marketing, they created a unique brand that attracted consumers. They invested in sports and used brand evangelists to reach additional customers.

Learn how to master the AIDA model and understand the four stages of a sales funnel to convert prospects into customers with this comprehensive guide.

Have you made your new year's resolution? What habits are you planning to change or adopt as a professional? Read along to know more.

2022 was a year of reconciliation, regrouping, and reconnecting with ourselves. We spent most of our time asking ourselves fundamental questions...

As 2022 comes to an end it is the perfect time to analyse your small business's growth and project and plan for the future. Read along to know how to do it and why it is so crucial.

The festive season is an opportunity for increased sales because customers love to shop. Read along to learn about strategic pricing to make the most profit during this festive season.